The “War”

starbucks

It seems as though it never fails…every season…someone is outraged by something a corporate entity does or doesn’t do relating to Christmas. I remember working for RadioShack and we were instructed to say “Happy Holidays” to our customers. This wasn’t about religion. It was about making money. The company took the position that they were serving clientele from many different cultures and traditions and therefore wanted to ensure that everyone felt a type of “season’s greetings.” Once again…this was not theological…it was financial. If someone felt welcome and comfortable in our stores then they were more likely to spend money and return to do the same next time. However…for some reason…many within the Christian subculture have decided that it’s the responsibility of the various corporations to spread the message of Christ’s advent…and I find this a bit bizarre… Continue reading